I wanted to take this opportunity to utilize the cute and quirky nature of the Smart Car while also highlighting some of the features. I didn’t want this to look like every other car advertisement, because Smart Car isn’t like every other car on the market. Smart Car looks like a car that came from a different reality, so I thought it would be fun to draw the Smart Car in different illustrated realities on top of real-world photographs. The target audience for these ads are millennials, eco-conscious individuals and car shoppers.

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